In the beginning of October, Rody Nuijts travelled for Royal ZAP to Latin America to investigate several trade lines.
For the past six months we have been active in this part of the world where potential new customers are slowly added to our network. For the time being we laid down a pathway for releasing the Desiree variety. Furthermore are we in the process of introducing our own varieties after registration.
If we look at the climate and growing conditions of this continent, the Royal ZAP varieties Janke, Nubila, and Dunastar could form a beautiful extension.
Spain
For Spain we are putting Agria in the marketplace. We would like to add our Royal ZAP varieties to the range here as well. Rody sees plenty of opportunities for the Janke variety. This variety is the closest to what is desired in the market of Spain. Also Abelia and Nubila belong to the growth market.
For the markets where Rody is operating the situation is clear the market determines what our strategy will be to ensure a strong representation of Royal ZAP. Good luck Rody!